Chloe is the founder of van der Bloom and het AZALEA, shaped by her Hong Kong roots, Dutch heritage, and ties to South Africa. With a background in event management at investment banks, and trained at the London Flower School among others, she founded van der Bloom almost a decade ago to bring blooms to corporate, event and rerail customers across Hong Kong. She creates spaces that bring together flowers, people, and everyday life. Always dreaming up what comes next.

Summer brings over a decade of experience, bridging Western floristry and Japanese Ikebana. Her work is natural and expressive, shaped by her training with the Sogetsu School of Ikebana. At het AZALEA, she guides each session with a quiet balance of structure and intuition.

Whitney brings a background in landscape and a deep love for plants, flowers, and handcraft. Her work is intuitive and expressive, with a natural talent for shaping ideas into beautiful forms. Often exploring new ways to create, guided by curiosity and creativity.

Samantha works across brand, content, and client communication, helping shape the voice and day-to-day connections of van der Bloom and het AZALEA. Her approach is warm, attentive, and detail-driven.

Stephanie has been part of van der Bloom since 2017, with a background in fashion marketing from SCAD. She works across merchandising and creative planning, turning ideas into thoughtful, tangible experiences. Often the one making things happen behind the scenes.

Krystle works across brand, creative, and experience at van der Bloom and het AZALEA. With a background in design and training at the London Flower School, she brings together storytelling, space, and detail. She cares about how things feel just as much as how they look.